MAHALIR THITTAM AND MICRO-CREDIT MANAGEMENT: Our target community has been promoted under women self help groups and youth clubs are linked with Tamil Nadu Women Development Corporation. They have been provided trainings on book keeping, credit management, Entrepreneurship Development Programs, income generating activities and government welfare and development schemes. They have been motivated and facilitated to involve in income generation activities by availing loan from banks through micro credit. The women were encouraged to take up new small and petty business activities for ensuring sustainable income earnings. There is a visible improvement in the standard of life of these rural women through various economic assistance programs.
INTEGRATED MEDP ON SANITARY NAPKIN PRODUCTION WITH HAND HOLDING FACILITIES: With the financial support of NABARD, ARD has organized training on sanitary napkin production altogether for 150 rural women under 5 batches based on the increasing trend of sanitary napkin usage among rural people and demand.When bank loan processes were pending, as per the guidance of the AGM NABARD, we started 7 Joint Liability Groups and the Canara Bank came forward to finance the JLGs to start the units. After consulting the experts, the wrapper was finalized and the napkin was branded as Sugavasm which was declared open by the District Collector and with the officials support the production units have put a contract with the government Rajaji Hospital, Madurai to supply maternity bad. They are supplying products to the corporation health post hospitals, private hospitals. The Tamilnadu Women Development Corporation also came forward to give bilk orders to supply for the women rural areas.
PROMOTION OF MICRO, SMALL AND MEDIUM ENTERPRISES: The Government of India‘s Ministry of micro, small and medium enterprises, New Delhi has came forward to financially support for capacity building of rural poor women below poverty under the scheme of Trade Related Entrepreneurship Assistance and Development (TREAD), The scheme is aimed at forming the women below poverty line in groups, arranging them training in micro credit, selecting the trade of their interest, training them in the selected trades, promote them as entrepreneurs, arranging bank linkages to promote trades, helping them to get raw materials and for marketing , link them with Government to establish sales centers for low rent and to ensure the eradication of poverty. Under this scheme, we have trained 40 women on snacks preparation, 60 women on readymade garments, 60 women and Milk Animal rearing, 20 women for simple chemical preparation, 20 women for vermin compost making units, and 20 women for hallow block making units. Canara Bank sanctioned Rs.21, 50,000/- as loan to provide to promote micro and small and medium enterprises. The amount was provided to the beneficiaries as loan based on need for the activities. Because of our close monitoring and proper guidance, the beneficiaries of the products are able to get a regular income the activities they have selected and hence we assured proper loan repayment. Half of the loan amount has been repaid to the bank.